Collage of seven women with various hair colors and styles, including blonde, gray, red, pink, green, and purple, with hair dye product branding overlay.

NOW AVAILABLE

SHOP NOW

Best Sellers

  • A tube of Nature Color Plus permanent hair dye with a black and pink design next to its matching black box packaging.

    Abril et Nature

    Nature Plex Color

  • A red bottle of Anven Intense keratin shampoo with a red cap and white text, labeled as salt-free, hydrating, and strengthening.

    Anven

    Keratin Shampoo

  • A bottle of KUI hair leave-in treatment with a white spray nozzle and pump, featuring purple and black text on a light green background.

    Kuul

    2 Phase Leave-In Treatment

Abril et Nature

Shop Now

Discover the power of nature for your hair. Our professional hair care products contain carefully selected natural ingredients to provide effective and healthy results.

Turn your beauty routine into a moment of well-being for you and your hair.

The word "HIDRA" written in black outlined neon-style letters on a black background.
Shop Now

Our Top Brands

Logo for KUUL Color System with purple text and green accents on a black background.
Logo of a brand named 'April the Nature' with the subtitle 'Global Cosmetic Company'
A logo that features a stylized letter 'S' with the words '3 VEL3' underneath.
Termie logo with stylized text
Logo for WELLA featuring a stylized female face in profile with flowing hair and the brand name "WELLA" beneath it.
Neon sign with the word "HIDRA" written in outlined capital letters on a black background.
Logo of Wow Beauty Factor with the tagline "The Color for You" in orange text on a black background.
Split image with the letter 'S' on the left and 'C' on the right, both in black outline on a white background.
The logo of FROMM, a company established in 1907, with the text 'FROMM' and 'SINCE 1907'.
Illustration of a man wearing a top hat, black coat, and white pants, standing with a cane in front of a green shield with a gold border. A ribbon below reads 'Since 1810.'
Marrianna logo with stylized mountain peaks and the brand name in uppercase letters.
Keracolor logo with the brand name in black letters and a gray circular design behind it.
Logo for Sutra Beauty featuring a purple lotus flower graphic and the brand name in gray text.
The logo of Elchim Milano, featuring a stylized dot pattern on the left and the brand name in bold letters.
The logo for GiGi featuring the company name in large brown letters with small bee icons above the 'i's.
Logo for ScalpMaster featuring a mustache and text 'The Professional Barber's Choice'.
The logo of BabyLiss PRO in black and red text.
Kerasys Hair Clinic System logo
Olivia Garden logo with stylized intertwined initials 'O' and 'G' above the brand name in black text.
Chomp Kom Champion Hair Care logo
Graham Beauty logo with a stylized blue and green leaf design
Clairol professional logo with black text on a transparent background.
An image with the Anven logo in dark blue text.
Black background with the word "IMMORTAL" in large outlined letters, "NYC" underneath, and two red lines above and below the text.